The Brother GT-782 digital garment printer is primarily used to provide a quick turn around and to produce samples and custom short order, but it also doubles as a CYMK production machine. States Marty Bailey, American Apparel's chief manufacturing officer "Our Brother printers are providing our customers with the ability to create and design their own printed apparel at our flea market." To continue setting itself apart from its competition and responding to its loyal customers, management decided to recently begin a test project using the Brother GT-541 printer in which customers can produce their own designs on apparel in the store in a quick turnaround system. The Brother printers also provide American Apparel with the freedom to test printing on fabrics such as water-base to leather. These machines were installed in the firm's Los Angeles headquarters and are used daily to produce direct garment printing such as t-shirts, dog apparel, accessories and custom labels for the firm's shoe products. To fulfill its growing demand for both the wholesale and retail markets, American Apparel invested in five Brother direct-to-garment printers: four Brother GT-541s and one Brother GT-782 beginning in November 2010. In addition to its retail stores, American Apparel operates a leading wholesale business supplying high quality t-shirts and other casual wear to distributors and screen printers, and an online retail e-commerce website at The firm currently employs approximately 10,000 people globally (about 5,000 in LA), and operates more than 285 retail stores in 20 countries. Based in downtown Los Angeles, the vertically integrated manufacturer, distributor and retailer, is distinct because it produces all of its apparel in the U.S. American Apparel is one of the fastest-growing and well-known apparel manufacturers in the U.S.
0 kommentar(er)
